Location: Magnolia Ballroom

The Mayfair House Hotel & Garden is more than a renovation—it's a reinvention of a Miami landmark, blending rich history with bold, contemporary storytelling. In this design-forward conversation, Ilan Segal, Founder & Chief Provocateur of SOULITY INC., and Matthew Goodrich, Principal of Goodrich, share the creative journey behind the reimagining of this iconic Coconut Grove property.

From honoring the building’s architectural legacy to infusing it with vibrant layers of art, design, and emotion, Segal and Goodrich will explore how narrative, texture, and intention come together to create not just a hotel—but a soulful guest experience. Discover how visionary collaboration can transform a space into a destination, and a stay into a story.